In today's improving job economy, benefits can be a powerful tool for employers to attract and retain top talent. However, if employers are not offering a clear understanding of the benefits package offered, they risk facing a retention disaster.
Recent voluntary benefits studies indicate that a large percentage of today's employees are unsatisfied with their employee benefits packages. This could be attributed to employees not understanding the valuable benefits options being provided to them.
As an employer, you may be investing a lot of money into putting together attractive benefits for your employees. However, if your employees are not even aware of such benefits, is it really worth the investment?
This is where a commitment to employee benefits education can make a world of a difference. Sure, your company is probably like most others and mails out educational materials to employees' homes and sends emails with this information, but these tactics aren't cutting it.
On the other hand, here are 5 employee benefits education tactics that are working well for employers:
1. Tailoring Employee Benefits Education to Life Stages
There are a number of life stages that your employees will soon be facing, such as becoming a new parent or approaching retirement. If you can provide employee benefits education for these individuals as they approach these major life milestones, they will be more engaged and better able to digest the benefits information that you provide to them.
2. Providing Employee Benefits Communications Year-Round
It's important for employers to realize that the open enrollment period is not just a one month project. If you continue to distribute benefits communications to your employees throughout the year, you'll be much more effective in improving their comprehension of your benefits offered.
3. Offering a Variety of Channels for Employee Benefits Education
You likely have a very diverse base of employees, and offering a variety of channels for employee benefits education (mobile messaging, social media, and visual communications, for example) can help your employees to better learn and digest this information.
4. Providing Multilingual Employee Benefits Communication
To ensure that all of your employees are able to read and comprehend the benefits communications, publish them in several different languages.
5. Keeping Employee Benefits Education Simple
Providing your employees with an overwhelming amount of content to digest can actually deter their comprehension. Using tactics such as providing key pieces of benefits communication in an email and inviting employees to click on the link for more information can work particularly well.
In summary, if you move beyond the traditional mailed communications and make employee benefits part of your year-round discussion, you'll be much more successful in helping your employees to comprehend all of the benefits available to them.
It's also important to understand that the same employee benefits education materials and processes won't work for all groups. This is why it's important that you choose to work with an experienced employee benefits consultant that can put together custom solutions to best meet your employees' specific needs.
Please contact us at Summerlin-Roberts for additional solutions for implementing a successful employee benefits education strategy.