1. Set smart goals and stick to them
No matter what you're setting out to do with your employee benefits engagement, whether you just want to see incremental improvements or you need a complete overhaul of your current methods, you need to set goals. These goals should be well defined and realistic. Employee engagement is an ongoing process so don't expect any miracles overnight, but having a road map will help keep you on track and keep you accountable.
2. Create a central hub for your employees
You likely offer benefits from multiple vendors, each fulfilling a different role. On your employees end this can make managing their benefits a nightmare. Think about it, they have to visit multiple sites and keep up with multiple sets of login information every time they need to make benefits decisions. It's extremely demotivating and causes many employees to check out altogether.
Creating a centralized hub where employees can go to access information about their benefits and make decisions will greatly streamline the process and result in more engaged employees.
3. Personalize your outreach
Almost every form of information that you consume today is able to be personalized to your liking. Everything from your twitter feed to your Facebook page to the news that you see. Employees expect the same thing from the information they consume at work. No one wants to dive into a 5 page document to find the one paragraph of information that is relevant to them. With employee benefits this is the case far too often.
When you communicate with your employees make sure that what you're communicating is relevant and targeted towards each individual. Reducing the amount of confusion and busy work on their end will lead to employees who are more engaged with their benefits.
4. Utilize mobile devices to provide access on the go
Nearly everyone has a smartphone these days and they are more powerful than ever. It used to be a hassle to use your phone for anything other than a phone call. Now your phone is the first thing you reach for when you need to access information quickly. Your employee benefits program should be leveraging mobile devices to provide employees access to their benefits on the go. This could be as simple as a website optimized for mobile browsers or a full-scale mobile app.
5. Refine your process with real-time data
Employee benefits engagement is a process that must continually be analyzed and refined. You should be collecting feedback from employees using your benefits system as often as possible. There are many ways to do this. Self-reporting systems that let employees leave feedback as they navigate through a website or program, in person sessions with employees. With modern technology you can even track an employees movement through a website in real-time.
You can use this invaluable information to improve your employee benefits platform. Since the data is collected regularly you know you're not working based on outdated assumptions.
At Summerlin-Roberts we know how important employee benefits engagement is to a business. Please contact us today to learn more about our programs. You can also visit our website to see real-world results.