Nowhere is this more true than with health insurance - something that's often poorly understood by employees. That's why it's important to properly educate employees about their health insurance.
Here are a few ways that you can do that:
Communicate With Employees Year-round
You shouldn't stop educating your employees after the enrollment period ends. Make communication an ongoing goal. Your plan should be in full swing leading up to and during open enrollment season to answer the numerous questions your employees will have. After that, the questions may slow down but the importance of communication remains. Helping employees get the most out of their health benefits will remind them of the value you provide and be a net positive for everyone involved.
Communicate Through A Variety Of Channels
When the only way you're communicating about health benefits is via email, it can be easy for important information to get overlooked. People are also more likely to retain information when they see it presented in a variety of different ways. Not to mention the fact that some information is just better communicated in person. That's not to say that you should inundate employees with redundant information, but don't be afraid to send out an email and provide a take-home sheet with similar information for your employees as well.
Consolidate Information To Provide Easy Access
Consolidating important information into one space is an enormous boon for busy employees. Many companies utilize web-based portals for their health insurance. These portals allow employees to log in from anywhere and access all of the information they need to understand their health benefits. The value of this can't be understated. What if your employee needs information about their insurance while they are out sick or on vacation? Instead of having to comb through 5 different websites or search for paper documents they can simply log in to the web portal and the information they need is just right there.
A process is never perfect, there's always room to improve. Health insurance education is all about the employees, and the employees are the key to improving your process as well. Get frequent feedback and be willing to implement the necessary changes. Companies that are stubbornly stuck in their ways are companies that don't grow.
In addition to getting direct feedback, analytics can also be a powerful tool. Data-driven decision making — when done right — is impartial and provides a clearer picture of the real situation. Using your health insurance web-portal you can easily collect data on how your employees are looking for information and the areas that they seem least confident in understanding.
At Summerlin-Roberts we leverage our expertise in cost containment to provide the best possible benefits at the lowest possible price. This results in more sustainable health plans and cleaner budgets for our clients. For more information on seeing what's behind the curtain and reducing healthcare spend that affects your bottom line, please contact us today.