Millennials Value Flexibility
Millennials desire flexibility more than anything else. They want to choose the benefits that fit with their lifestyle and they want to be in control of the process as much as possible. When you communicate with them about their benefits, make sure you highlight the options they have. Don't try to railroad them into specific benefits or adopt a "take it or leave it" attitude with your millennial workers.
Millennials Are Comfortable With Technology
Millennials grew up surrounded by technology. They enjoy playing games, they know how to navigate a website, and learning the ins-and-outs of a new app is a walk in the park. As an employer, you can use this to your advantage. Your younger employees would love having information about their employee benefits all in one place, say in the form of a handy mobile app or a web portal. This is a much more efficient way of handling benefits information in general and when you have a workforce that is already receptive to the idea it makes little sense not to pursue it.
Millennial workers also appreciate gamification. Make learning about their benefits into a fun game or competition. All of this can sound a bit frivolous, but this is what a large percentage of the current workforce grew up on. They are used to gamification in their exercise routines, diets, and education. Having it in the workplace turns something dry like employee benefits information into something much more relatable.
Millennials Want Information Now
Millennials don’t like getting information in the mail, and with a number of more efficient channels of communication at their fingertips, it's no wonder. Mail is seen as slow, bothersome, and unreliable. When sending important information to your younger employees utilize emails or even text messages in some situations. An added benefit of this method of communication is that it's easier to track. With emails, you can see who has actually viewed the message. This kind of information will help you further refine your communication efforts in the future.
Millennials aren't a different species, they just grew up in a different environment and have different priorities. A little bit of understanding is what's needed to bridge this cultural divide. Hopefully, you now have a greater understanding of what your younger value and respond to. Please, contact us at Summerlin-Roberts today to learn more about our employee benefits services.