Your web security is directly related to the amount of traffic you’ll receive from potential customers. If Google thinks that your website has been hacked, it won’t rank you in search results or it may tell consumers that your website isn’t safe to visit. This is a huge turn-off and most people won’t continue through to your website if they see these types of messages.
In order to avoid these situations, it’s important to take the necessary steps to ensure the security of your company website.
Lock down your website
If your website doesn’t look professional, people won’t trust it and will be less inclined to do business with you. People tend to be suspicious of pop-ups, oddly placed ads, and just a general feel that your site in illegitimate. Beyond simple aesthetics, most consumers have been educated in the ways to know if a website is trustworthy. Many people will look for the green lock before your website URL in their browser, which signals that your website is secure.
It’s important to communicate with the company that created and maintains your website, as well as your hosting company if it’s through a different provider, to ensure that you’ve taken the proper steps to secure your site. They should be able to help you make sure your site looks professional and is safe for your customers.
Keep your people informed
The security of your website isn’t just an IT problem. All of your employees need to know what to look for and what to avoid in order to maintain the security of your business. Consider putting together a brief HR course to educate your employees on phishing scams, which google results to trust, and more. Employee education should be a key part of your overall cyber liability plan.
Cyber insurance can help you recover your losses should you experience an attack, but it’s best to do what you can to avoid these situations in the first place. Summerlin-Roberts will walk you through sources of potential risk and help you create a plan to protect your business, your employees, and your customers from cyber attacks. Contact us to learn more about cyber-liability and other sources of risk for your business.