In order to create a healthy workplace, we're seeing a number of employers put in place a corporate wellness program. However, a corporate wellness program will really only be successful with employee participation.
So how can you encourage your employees to want to take part in a corporate wellness program?
Here are 4 powerful tips for motivating all of your employees (not just the ones that are already healthy and active) to participate in your corporate wellness program:
1. Personalize the experience.
Understand that your employee base has varying levels of physical fitness ability. In addition, some employees may have health challenges that may make them less likely or able to participate in a corporate wellness program.
This is why it's so important to create a corporate wellness program that meets each employee where he or she currently is in terms of health and fitness levels. By finding a way to personalize each employee's experience with the wellness program, you'll be able to create a program that is fair to each employee right out of the gate. It will be less intimidating for employees participate, and the little successes that they realize along the way with this journey will help to keep them motivated.
2. Communicate regularly.
While you can offer attractive incentives to employees to encourage participation, the real driver for a successful employee wellness program is good communication.
When educating your employees about benefits, be sure to cover your corporate wellness program. Sending out brief, frequent reminders about your wellness program with the option to click a link to learn more information can help to create awareness and encourage participation.
3. Take advantage of peer pressure.
In most cases, no one wants to be known as the employee that's not participating. Consider incentivizing employees that are already participating in the wellness program to get others to jump on board. This strategy tends to work well as most employees want to show that they are a positive impact on the business.
4. Spread incentives out over time.
Another common challenge that employers face with wellness programs is that participation is short-term. Once some employees receive incentives such as gift cards or social recognition, they drop out of the program. This is why it's critical that you spread the incentives out over time.
Even though employees may initially decide to participate due to the incentives offered, the healthy behaviors that they develop during this time will become habits. Ideally, employees that develop these habits may decide that they prefer a healthier lifestyle over the way that they were previously living.
To learn more about how you can create a healthy workplace, please contact us at Summerlin-Roberts. We're happy to talk with you about creating a custom solution for your workplace.