Not only are they the most diverse generation, but they also have more college degrees than generations that have come before them. While some some employees in this generation fall into the category of working towards their careers and all of the traditional markers of adulthood, a second category of Millennials has been slower to get started in taking on many of the responsibilities that come along with adulthood. As a result of these two very different groups of Millennial employees, some challenges can be presented to human resources regarding how to effectively handle employee benefits with this generation.
Understanding that employee benefits can play a significant role in attracting and retaining the Millennial generation, here are several solutions that human resources can use to better reach Millennials:
Offer Self-Service Employee Benefits Portals:
The Millennial generation is generally younger and healthier than other employees in your organization. Therefore, they may be more focused on the cost of benefits rather than having a fully comprehensive health care plan.
By offering a self-serve employee benefits portal, you can give Millennials the autonomy to pick and choose which benefits solutions will work best for their individual needs and budgets. In addition to being able to access the portal to choose insurance options, employees can access the portal from the office or at home 24 hours a day, 7 days a week. This can make it incredibly easy and convenient for employees to check on benefits information and make changes when necessary, which is especially attractive to Millennials.
Create Awareness and Educate Employees Through Video Messaging:
Video can be an especially powerful method to captivate an audience, especially the Millennial generation that has become so accustomed to this type of communication.
Human Resources can use video messaging to send out reminders to employees about upcoming benefits enrollment, create awareness for unique benefits and perks offered by the employer, or share helpful tips about how to live a healthier lifestyle. Since employees often have a number of questions regarding benefits, Human Resources can also put together FAQ videos that address these common questions.
Offer Benefits Enrollment Via a Smartphone
To the Millennial generation, a smartphone is considered to be an extension of their bodies. To make it incredibly easy and convenient for your employees (especially Millennials) to take advantage of benefits, consider offering the option for employees to enroll in benefits via their smartphones.
In addition to this, Human Resources can use smartphones as a way to enhance their benefits communication with employees by texting automated reminders to employees and more effectively connect with employees that are working remotely.
While knowing how to reach Millennials with employee benefits is important, so is knowing what this generation values in a benefits package. Some ways to best appeal to Millennials in regards to employee benefits include offering a company-wide wellness program, discounts for gym memberships, healthy snacks in the break room, and the option to work remotely.
All in all, when it comes to employee benefits, Millennials appreciate having creative options and perks that extend beyond and above traditional insurance offerings such as medical, dental, and life insurance. Please contact us at Summerlin-Roberts for additional strategies to consider when putting together employee benefits solutions that will attract and retain the Millennial generation.