The Modern Man
Gender roles in the home are changing, but it seems like the business world is consistent with their outdated perspectives. These days, men are expected to — and want to — be involved directly in their wives pregnancy and post-birth childcare. Gone are the days of the man working while the woman stays home and takes care of the children. These days both partners are often working full-time and both want to spend time with their newborn. If you aren't accommodating the needs of your male employees by offering paternity leave, you could get yourself in a predicament.
Women and men each have some unique health concerns that need to be accounted for when choosing health insurance. When you have a C-Suite that is stacked with members of one gender, some of these needs can get overlooked. One way of combating this today is by implementing avenues for feedback. Ultimately, the goal is to achieve more gender parity at all levels of business, but in the meantime, you should at least be listening to the needs of all of your employees equally — women and men.
Flexible Work Is Good For Families
Although many women are choosing to work full-time, they still wish to be involved in taking care of their young children at home. In the past, these things have been seen as mutually exclusive, but these days technology makes it trivial to work flexible hours from home. Still, many businesses haven't yet caught on to this, perhaps because of outdated notions of the separation of work and home life at the executive level.
Everyone Appreciates Wellness Initiatives
Employee wellness initiatives are a hot topic these days, but often they aren't designed with everyone's needs in mind. The common thinking is that women do light, gentle exercises while men lift weights. The truth is that both genders can benefit from all types of exercise. If you're going to offer employee wellness as a benefit, make sure you give every employee the same opportunities regardless of their gender.
Many employers offer their employees professional development training as a benefit. This can be a great way to combat gender imbalance in the executive suite if it's offered equally to both women and men. Unfortunately, many of the old guards still consider men to be more suitable for advancement than women, despite their actual qualifications. This usually isn't done on purpose, but it's important to be aware of the ways that unconscious bias can decide who moves up the corporate ladder.
Summerlin-Roberts are experts in healthcare cost containment. We will work with you to ensure that you can provide your employees with the best possible employee benefits at the lowest possible price, resulting in happier employees and leaner budgets. For more information about providing affordable benefits that satisfy employees, please, contact us today.