1. Use the Right Tools
Getting your employees engaged in their benefits is no small task, it requires a concerted effort, and using the right tools for the job is step one in this process. There are a number of tools and services out there aimed at helping you educate and inform your employees about their benefits options. Employee benefits engagement services can provide things like visual aids, on-demand access to information, targeted outreach, and individual counseling.
2. Give Employees Individual Attention
Your employees don't all share the same needs and desires, so it's important to give them individual attention when explaining their benefits options. This is especially true if your benefits package is large and full of voluntary or customizable benefits. One employee might be interested in an accidental injury plan with certain riders while another is not interested in that at all, and you wouldn't necessarily want to communicate information to these employees in the same way.
3. Improve Your Communication Skills
It's one thing to communicate, it's another to communicate effectively. It's important that you present information to your employees in a coherent and consistent manner. For example, are you sending out mass emails to distribute information that may only be relevant to a subset of the workforce? This could lead to your employees becoming overwhelmed with information that they don't need, causing them to disengage entirely.
The better option would be finding out what kind of information each employee needs and sending it out individually or in organized groupings. It can be a lot more work to do it this way, but it's worth it in the long run, and like we said earlier there are many employee engagement services out there that can help you with this.
4. Listen To Feedback
No process is perfect. No matter how successful your employee benefits engagement program is, there is always room for improvement. Getting constructive feedback from your employees can help you see what you're doing right and what needs to go. It's not good business to ignore the feedback given by the very people you're trying to help so make sure to ask employees about their experience and how they feel it could be improved.
5. Refine Your Process
Keeping your employees feedback in mind, you should be continually refining your process. Even if it's a smashing success right now, the makeup of your workforce is always changing to some extent, and your employee's needs change as well. It's your job to adapt your programs to their needs, not the other way around, so make sure you're always on top of this.
At Summerlin-Roberts we provide a variety of communication & support services, including employee benefits engagement. To see some of the results of our programs you can visit our website here. You can also contact us to set up a consultation for your business.