Here are a few of the ways that you can spice up your employee benefits engagement strategy:
Make Learning About Benefits Fun
First you need to take a look at how you're communicating with your employees. Are you sending out dry, informal memos or impersonal emails? If that's the totality of your benefits engagement strategy, there are quite a few ways you could spice things up.
Face-to-face communication is, by default, more engaging than memos or emails. When you need to communicate a lot of important information about benefits to your employees, try a lunch meeting instead. Make learning about their benefits a perk for the employees. For example, a short pop quiz at the end of the meeting with gift cards as a prize is sure to get them engaged and paying attention.
The key here is simply to get employees more involved in the learning process and there will likely be some trial and error here. Not every workplace has the same culture, so you need to figure out what your employees find engaging and appropriate. One thing that will help with this process is to listen to employee feedback. If they're trying to tell you that something doesn't work, then it doesn't work.
Follow Up With Employees
It's not enough to dump information on employees at the beginning of the year and then forget about it. People forget things and new problems arise. You also can't always expect employees to bring their problems to you. Employees who are having issues with their benefits may not necessarily be motivated to come to you.
To combat these problems, you should institute regular meetings with employees to talk about their benefits experience. These don't have to be lengthy meetings. Simply spending a few minutes with each employee and asking how they are getting along with their benefits is enough. You'll also get some valuable feedback from employees that you can implement in the future. You can do these meetings monthly or quarterly or whatever works for your business, just so long as they're consistent.
Utilize More Modern Technology
We don't live in the 90's anymore. Employees are interacting with systems that are modern and stylish all day, every day. Between social media platforms and fitness apps and daily planners packed full of features, it's becoming more and more difficult to make an impression. If you want them to be engaged, you need to provide that same level of quality with their benefits tools.
We're not saying you have to turn your benefits platform into the next Instagram, but you should pay close attention to the design and usability of the tools you use. It's not enough that they are just functional, they need to be responsive and easy to use. A bit of style doesn't hurt either.
At Summerlin-Roberts we know how important employee benefits engagement is to a business. Please contact us today to learn more about our programs. You can also visit our website to see real-world results.