Without a full understanding of their benefits how can an employee be expected to get excited about them? Here are the reasons you should be paying more attention to employee benefits engagement along with a few strategies for getting your employees more engaged with their benefits.
Engagement Can be Equally as Important as the Actual Benefits
We've said it time and time again: employee benefits are a vital part of any strategy to retain and attract hard working, competent employees. In fact, 80% of employees would choose more benefits over a pay raise. That's a huge chunk of the workforce.
What often goes unsaid is the fact that if you don't properly communicate with your employees about their benefits, your strategy could be dead-on-arrival.It's easy to blame the employees for not reading the material you send them or not researching their benefits on their own time, but you have to understand that they are often very busy and without effective communication on both ends things can often get lost in the fray of everyday business.
So what can you do to effectively communicate with your employees and get them engaged with their benefits?
Strategies For Effective Employee Benefits Engagement
A few of the hallmarks of an effective employee benefits engagement strategy are:
- Consistent messaging. You always want to be consistent in your messaging, which means you should work with a benefits partner who really understands the benefits you're offering. Sending an employee inaccurate or conflicting information is often enough to make them check out of the conversation entirely.
- Targeted outreach. It's not enough to send the right information, you also need to send it to the right people. If an employee checks his inbox every day and finds a bunch of emails about things that aren't relevant to them at all, they are likely to start ignoring future messages.
- Information on-demand. Sometimes an employee may want to access certain information at home. Maybe they have a concern and they're worried they'll forget it by the time they get to work in the morning. By providing on-demand access to information about their benefits you allow employees the opportunity to research and better understand them.
- Multiple modes of delivery. Having multiple modes of delivery helps your employees to truly understand their benefits. Some ideas may be better communicated in person while others are more useful if they are written down.
By understanding the value of employee benefits engagement and utilizing effective engagement strategies you can reap all the rewards of that benefits package you worked so hard to put together.
At Summerlin-Roberts we know how important employee benefits engagement really is. Please contact us today to set up a consultation for your business or visit our website here to see the results of our programs.